Our Goal
We aim to demonstrate the success of urban green renewal through the ZMVM project and extend that model to other cities that want to thrive in healthy climates. To do that, we’ve enlisted a coalition of architects, engineers, civic planners, corporations and individual citizens who are committed to our vision of effective environmental change. Our hope is that Efecto Verde’s simple but powerful model of green renewal will soon be replicated across urban landscapes worldwide.
To join the Efecto Verde effort or learn more about our work, contact us.
Our Idea
The concept is simple but the results include significant air quality improvements, local economic renewals and the creation of green public and private spaces at low or no cost to the public. Our Fund also makes it possible to implement any technology to decrease the environmental impact of development via significant tax incentives.
Who is Efecto Verde For?
Anyone with a rooftop footprint of any size who wants an easy way to renew the environment and fight climate change—from corporations to small businesses to people in their homes.
Antonio Flores / President and CEO
Antonio was born in 1975 in Mexico city. He studied Biochemistry at UAEM, awarded as “best science project: mapping TRH in neural cells” summer 1998. He Studied Architecture at UIA in Mexico city, graduated in 2004 “Best social service: Rehabilitation of Park México. Park Mexico was his first approach to an urban regeneration project, he took part at negotiations with neighbors and local authorities to be done. He took a Masters degree on Sustainable Urban Planning at University of Ferrara, Italy in 2006-07. In June of 2007 he founded Efecto Verde A.C., based on insights from his thesis of he same name (urban symbiosis: social, economic and ambient regeneration for major cities). Following the Efecto´s Verde strategic plan, he developed a recycled plastic modular green roofing system and created the Efecto Verde Environmental Fund in association with the National Bank of México (FOMENTO ECOLÓGICO BANAMEX) joining civil associations, universities, and the National Commission for Saving Energy (CONAE) as members of the committee that he directs. He has served as an assessor for the panel to develop the green roofing tax saving laws for Mexico City mandated by the secretary of environment (SMA). He proposed the urban symbiosis and strategic plan of Efecto Verde to secretaries of environment of Latin America at forum INCYTAM in Mexico City in 2008. He coordinated the treated water network for Condesa and Roma colonies developed by Fideicomiso Roma-Condesa, where he is collaborator and co-founder. He has hosted conferences about global warming at several Universities and expos (ITESM, UIA, Anahuac, Home & Garden, etc). And in 2008 joined to FabriKG and started to collaborate in CAPA as well as green roofing for Baja Ca. He also has worked as real estate consultant and is responsible for construction and new technologies projects for natural gas enterprises.